Home Appliances
Jan 22 2025
BSH Home Appliances Partners with Celebrity MasterChef India as Official Appliance Partner
Celebrity MasterChef India streaming from 27th January Monday to Friday at 8 pm on Sony LIV
National, 22 January 2025: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry, is excited to announce its official partnership with Sony LIV for Celebrity MasterChef India as Appliance Partner. As part of this association, the Bosch range of premium kitchen appliances will power the culinary creativity of celebrity contestants, showcasing Bosch’s commitment to innovation, sustainability, and superior user experience. From the intuitive Home Connect app, which enables seamless control and smart connectivity, to energy-efficient appliances that support sustainability, Bosch continues to lead the way in offering innovative products designed for modern kitchens.
MasterChef India has become a celebrated platform for showcasing diverse culinary traditions and talent. With millions of viewers tuning in, the show not only highlights global flavors and cooking techniques but also celebrates the artistry of cooking. The Bosch range of appliances, including the Bosch hob, oven, dishwasher, and refrigerator, will take center stage on the show. Known for their precision, sleek design, and user-friendly features, these appliances empower chefs, both professional and home cooks; to push the boundaries of their culinary skills. With features like advanced heat distribution for even cooking, customizable settings for different cuisines, and smart sensors that adjust cooking times, Bosch appliances make every culinary task easier, faster, and more enjoyable.
The versatile Max Flex refrigerator, with its unique convertible compartment, adapts effortlessly between a fridge and freezer, catering to the dynamic needs of contestants and ensuring optimal food storage. The built-in steam oven takes precision cooking to the next level with advanced heat distribution and intuitive features, enabling chefs to create restaurant-quality dishes with ease. Additionally, Bosch’s dishwashers, equipped with the Intensive Kadhai Programme, offer an efficient and hygienic solution for cleaning the toughest grease and masala stains, a feature tailored specifically for Indian cooking. Complementing this range are Bosch’s elegant hobs, designed with durable glass tops and heavy-duty brass burners to support intensive cooking while ensuring maximum safety and style.
Pinaki Gupta, Head of Brand Marketing, BSH Home Appliances, expressed his excitement on the campaign, saying, “MasterChef is one of the most renowned cooking show franchisees globally and has elevated the way we look at the craft of cooking. We are excited to partner with Sony LIV for Celebrity MasterChef India, a show that resonates with our philosophy of creating meaningful and premium kitchen experiences. Bosch’s superior technology, precision and high-quality, German-engineered appliances are designed to elevate cooking to an art form, making them the perfect fit for this prestigious platform. Our appliances, tailored for the Indian consumer needs, combine innovation, energy efficiency, and sustainability to empower chefs to explore new culinary heights. This partnership underscores the brand’s mission to enhance everyday living by offering solutions that meet the fast- evolving needs of modern households, while inspiring chefs and viewers alike to embrace innovation in the kitchen.”
Catch Celebrity MasterChef India from 27th January, Monday to Friday at 8 pm on Sony LIV, where Bosch appliances power unforgettable culinary moments, setting a new benchmark for kitchen excellence.
About BSH Hausgeräte GmbH
BSH Hausgeräte GmbH, with a total turnover of some EUR 15.6 billion and 62,000 employees in 2021, is a global leader in the home appliance industry. The company’s brand portfolio includes eleven well-known appliance brands like Bosch, Siemens, Gaggenau and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories. BSH produces at 39 factories and is represented in some 50 countries. BSH is a company of the Bosch Group.
Website: https://www.bosch-home.in/
For further information, please contact:
BSH
Priyanka Bhattacharya l Priyanka.Bhattacharya@bshg.com
Burson
Simran Das | simran.das@genesis-bcw.com
