Press Release Details

National, 02 December 2021: BSH Home Appliances, Europe’s largest home appliances manufacturer and one of the world’s leading companies in the sector announces the launch of its new range of mass premium, fully automatic washing machines - Bosch Top Load. Based on extensive consumer understanding, this range of high-quality washing machines replicates the convenience, care and stain removal ability of the traditional hand wash laundry techniques to cater to a growing fashion and fabric conscious consumer in India.

Currently in production, the Bosch Top Load washing machines are manufactured in partnership with Dixon Technologies, at their state-of-the-art facility in Tirupati, Andhra Pradesh and will be available to consumers in January 2022. This launch will further support BSH’s premiumisation strategy for India and will help the company further strengthen its market share in the category.

To help facilitate ease of use, accessibility to the best automation and convenience, the multi-functional Bosch Top Load provides a laundry experience that is with utmost care and tenderness. A seamless wash with no tangles, wrinkles, or damage to the fabrics, redefines performance for the segment. Equipped with touch control and an elaborate intuitive UI, the Bosch Top Load fully automatic washing machine is set to offer ease in navigation and functioning. To transform the regular laundry experience, the Bosch Top Load automates and supports each fabric separately to avoid any requirement of pre-treatment for stubborn stains and sorting, prior to the wash.

Commenting on the launch, Neeraj Bahl, MD and CEO, BSH Home Appliances, said, “We are thrilled to launch yet another technologically advanced product in the premium laundry segment. Laundry care is a priority segment for us at BSH Home Appliances. Across our range of laundry care (washing machines, dryers, etc.), our attempt is to drive the value to Indian consumers and promise perfect care that not only ensures zero damage to expensive and everyday fashion but is also time-efficient, smart and versatile in its functioning.”

_{About BSH Hausgeräte GmbH}

_{BSH Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and is ranked number 3 in the sector worldwide. Today, BSH operates in about 42 factories in 13 countries in Europe, the USA, Latin America and Asia. Together with a global network of sales and customer service firms, the BSH family is today made up of about 70 companies in 46 countries, with a total workforce of nearly 61,000 people. It had a turnover of 13.4 billion Euros in 2018.}

_{With a portfolio of 13 brands, BSH covers a wide range of consumer needs. Alongside the Global Brands Bosch and Siemens as well as Gaggenau and Neff, the portfolio comprises the Local brands, namely Thermador, Balay, Coldex, Constructa, Pitsos, Profilo.}

_{BSH is a company of the Bosch Group. Siemens is a trademark license of Siemens AG.}

_{For further information, please contact:}

BSH

Manali Parmar | Manali.Parmar@bshg.com

+91 8850022823

Genesis BCW

Simran Das | simran.das@genesis-bcw.com

+91 9920848864