Press Release Details

Bengaluru’s Affluent Neighborhoods Drive Demand for Premium Bosch Appliances

National, August 22, 2024: BSH Home Appliances Pvt. Ltd, a subsidiary of BSH Hausgeräte GmbH, the global leader in home appliances, proudly announces the grand opening of its latest and most premium Bosch Brand Store in Bengaluru, Karnataka. Strategically located on Sampige Road, Malleshwaram, this state-of-the-art store represents a significant milestone in BSH's mission to bring global standards of retail excellence to India. The launch was graced by Saif Khan, MD & CEO of BSH Home Appliances, alongside esteemed dealer partners M. Uttam Chand and U. Rachana.

Spanning a thoughtfully designed 1300 square feet, the Bosch Brand Store is set to offer customers an immersive experience with over 90+ of Bosch’s state-of-the-art appliances on display. The store features a wide array of products, including newly launched 9kg and 10kg washing machines, technologically advanced dishwashers, refrigerators, vacuum cleaners, expansive range of ovens and coffee machines. A standout feature is the largest built-in range display, showcasing the new Bosch Built-In Refrigerators and a comprehensive selection of dishwashers—reflecting the growing demand for built-in appliances and premium kitchen solutions in Bengaluru.

As the Silicon Valley of India, Bengaluru is a pivotal market for premium home appliances, driven by its tech-savvy and affluent population. The city's increasing disposable incomes and the surge in luxury real estate developments have created a robust demand for high-quality products. Front Load Washing Machines, Dishwashers, and Cooking Appliances are at the forefront of BSH’s growth, mirroring Bengaluru’s shift towards smart, connected, and sustainable home solutions. Consumers are increasingly seeking innovations that offer unmatched convenience, efficiency, and eco-friendliness.

The launch of the new Bosch Brand Store provides an immersive shopping experience that aligns with Bengaluru’s evolving preferences.

Saif Khan, MD & CEO of BSH Home Appliances India, expressed his excitement about the expansion in Bengaluru, stating, “Bengaluru is a key market for us, driving significant growth and embodying the evolving demands of the modern aspirational Indian consumer. Our premium product offerings have consistently resonated with customers, and the launch of this new store reinforces BSH’s leadership in the premium appliance segment. As a brand synonymous with German engineering and superior quality, we are committed to curating an unparalleled shopping experience at every touchpoint. This new Bosch Brand Store in Bengaluru is more than just a retail space—it is our efforts to bring in global standards of retail experience in India, where our customers can immerse themselves in the innovative, high-performance solutions that define Bosch.”

At the heart of this initiative lies BSH's vision to redefine premium customer experience in India. The Retail Excellence initiative sets a new benchmark in premium appliances market, offering personalized product demonstrations, expert advice, and an immersive environment that embodies the ethos of Bosch as the perfect host. With a focus on enhancing customer interaction and ensuring high-quality sales and after-sales support, the store aims to inspire and delight customers at every touchpoint. Through this program, BSH aims to bring global standards of retail experience to India.

Karnataka has a robust distribution network across the state with a total of 1013 touch points, which includes 18 exclusive brand stores, 425 direct counters and 570 distributor counters.

BSH remains dedicated to providing excellent service support to its customers. From 16 branch service offices, over 350 authorized service partners, and more than 1500 trained service technicians nationwide, BSH ensures that every customer receives unparalleled support and assistance.

For more information, Website: https://www.bosch-home.in/

About BSH Hausgeräte GmbH:

BSH Hausgeräte GmbH, with a total turnover of some EUR 15.9 billion and 63,000 employees in 2022, is a global leader in the home appliance industry. The company’s brand portfolio includes twelve well-known appliance brands like Bosch, Siemens, Gaggenau and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories. BSH produces at 39 factories and is represented in some 50 countries. BSH is a Bosch Group company.

For further information, please contact:

BSH Home Appliances

Priyanka Bhattacharya l Priyanka.Bhattacharya@bshg.com

+91 9148293804