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Jun 09 2025

BSH Home Appliances unveils its first ever Siemens brand store in Coimbatore - a new benchmark in intelligent, luxury living

Backed by a growth of over 30% in H1 2025, Siemens is poised to sustain strong momentum in Tamil Nadu

Coimbatore, 09 June 2025: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, the global leader in premium home appliances, today announced the launch of its first Siemens Brand Store in Coimbatore, Tamil Nadu. The store located on TV Swamy Road (East) in R.S. Puram, is more than just a retail space, it is a gateway to the future of connected, intelligent living. Built to Siemens’ global Retail Excellence standards, the new store marks a strategic expansion in response to growing demand in South India — a region where the brand has recorded over 30% growth (Jan–May 2025 vs. 2024) and continues to demonstrate strong double-digit momentum.

As design-conscious homeowners increasingly embrace smarter, more refined interiors, the demand for sophisticated modular kitchens is on the rise. Today, the kitchen has evolved beyond a functional space - it is the heart of the home. Siemens appliances are crafted to support this transformation, blending advanced technology with elegant design to create seamless, responsive living. The new 1,415 sq. ft brand store offers a curated showcase of Siemens’ premium built-in range - from intelligent ovens that learn your cooking patterns, induction hobs that give you limitless control to smart appliances that redefine convenience.

Central to the experience is the Siemens Home Connect ecosystem, where appliances collaborate to simplify tasks, boost efficiency, and enhance everyday living. With smart kitchen consultation zones and immersive live demos, the store invites consumers to explore how cutting-edge technology, thoughtful design, and German engineering unite to transform the kitchen into a high-performance space.

Commenting on the launch, Saif Khan, MD & CEO, BSH Home Appliances India “Technology should make life better, not just easier. Built-in appliances are quickly becoming the new standard for premium homes across India, and Siemens is at the forefront of this shift with a legacy spanning over 175 years. Coimbatore is the perfect example of this trend — a city with sophisticated design sensibilities and a booming luxury real estate market that mirrors what's happening in modern India. Our new Siemens Brand Store here represents more than just retail expansion. It's about making cutting-edge home technology accessible to discerning customers across South India.”

The cooking category — led by built-in ovens, hobs, and hoods — has shown a strong and consistent upward trend, contributing 49% to the brand store sales in 2023, rising to 59% in 2024, and reaching an impressive 72% in 2025 year-to-date (as of May), reflecting a clear shift in consumer preference towards premium, design-led kitchen solutions.

Siemens appliances reflect precision, reliability, and refined elegance, combining innovation with aesthetics to enhance modern lifestyles. The all-new Siemens brand store in Coimbatore, designed to bring this philosophy to life, will open its doors on 9th June.

With this launch, Coimbatore becomes home to three BSH-exclusive outlets (two Bosch and one Siemens), enhancing BSH’s premium retail strategy in South India. Nationally, BSH supports its consumers with 16 branch service offices, over 350 authorised service partners, and more than 1,500 trained service technicians.

About BSH Hausgeräte GmbH

BSH Hausgeräte GmbH, with a total turnover of some EUR 15.9 billion and 63,000 employees in 2022, is a global leader in the home appliance industry. The company's brand portfolio includes twelve well-known appliance brands like Bosch, Siemens, Gaggenau, and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories. BSH produces 39 factories and is represented in some 50 countries. BSH is a Bosch Group company.

For more information, please visit https://www.siemens-home.bsh-group.in/

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